Delivering a business presentation is an event that most people find utterly terrifying. A business presentation, however, is just another business skill, combining specific technical aspects with behavioural practise.
There are three distinct components to making an effective presentation:
– Designing a high-powered presentation
– Using PowerPoint properly to support your presentation
– Delivering the presentation effectively
This article, the first of three, will outline how to design a high-powered business presentation. It will identify a number of strategic considerations, in addition to highlighting some organizing and sequencing suggestions.
The Starting Point
When preparing a business presentation, what elements need to be considered?
The first questions that you need to address are:
– what is the Purpose of this business presentation
– what Action do you want people to take as a result of the presentation
Although these questions seems relatively straight-forward, most often they either are overlooked or it is assumed that “we all know the answers”.
In fact, accurately articulating the answers to these questions at the outset of designing your presentation is vital to constructing a business presentation that will be effective, as well as delivering meaningful results.
It’s Only For Information
Generally, people answer the first question with “It’s Only For Information”. In a business context, however, everyone is far too busy to attend a presentation just for information. A business presentation needs to provide value to the audience.
In the business environment, every presentation needs to be understood as an opportunity to:
– Create alignment
– Develop commitment
– Secure resources
From this, we can conclude that the Purpose of the presentation is to persuade the audience to engage in supporting your initiative, with the desired Action being the allocating of human, financial and other resources to achieve its end.
Obviously, this is a fundamentally different and more intricate objective than the view that “It’s Only For Information”.
Internal Competition For Resources
Every organization experiences significant ongoing constraint on its available resources. Legitimate demands for more resources far exceed the organization’s ability to satisfy all those requests.
The organization ideally will allocate its finite resources in a manner which maximizes strategic priorities. Other business units or particular initiatives, therefore, effectively are your competition for these resources.
Given this backdrop, delivering a presentation is a focused opportunity to stand apart from the internal competition and promote your imperatives, while demonstrating how this will contribute to the organization’s success.
The strength of a business presentation depends on the degree to which it is strategically positioned.
– Does it concisely link to the business priorities?
– Does it deliver on improved customer service, reduced costs, etc.?
– Does it collaboratively support other business units or initiatives?
– Does it reduce organizational pain and increase employee engagement?
– Does it address emerging dynamics and opportunities?
Remember, you’re looking for support and resources in a highly competitive environment. Your goal is to build the audience’s understanding about your activities, so that they enthusiastically will endorse your resource requirements.
The audience is comprised of a variety of people with different roles and varying power. You need to be very thoughtful about:
– Who are the decision makers?
– Who are the influencers?
– Who are your potential allies?
– Who are those that might perceive you as competition or a threat?
The presentation needs to be crafted to appeal and connect sequentially with each of these groups. Their current level of understanding, as well as their educational and business needs, most often will be quite distinct. This unevenness requires your careful consideration.
Be Selective And Precise
Think of presentations you’ve attended. Has your attention ever strayed and, if so, at what point in the presentation? The sad truth is that we’ve all endured presentations which were too long and crammed with an overload of information.
Your goal is to connect with the audience, keep their attention, nurture their enthusiasm, and secure their commitment. Avoid sabotaging yourself – keep the presentation short, concise and focused.
You are the expert regarding your business. You are intimate with a vast array of information, substantially more than the audience wants to know or can absorb. Your presentation should deliver education, not just reams of information.
You will need to be selective and precise, by filtering and organizing only those important highlights which will be most meaningful to the audience.
What They Need To Know
It has been shown that your presentation time is limited and precious, therefore, be judicious. Determine what your audience already knows. You might choose to remind them of this, but you don’t need to dedicate valuable time to details.
What are the gaps in their understanding and which is the most effective way of educating them to close those gaps? Articulate the most critical elements first.
Position your presentation to demonstrate a compelling argument that delivers on a blend of positive outcomes from strategic priorities to financial success to alignment with other operations. Highlight the benefits of supporting your initiative and the consequences of declining such support.
Your presentation should begin with a short description of what you are about to present. This eliminates the situation where your audience is side-tracked during the presentation, trying to figure out your intent. Then deliver your presentation. Conclude the presentation with a short summary of what you just presented.
Good News First
You want to get the audience on-side as quickly as possible. Start with good news. For example: “Our recent project was delivered on time and under cost. There were, however, a number of major obstacles that we needed to overcome. I would like to share those insights with you, as well as the lessons learned.”
This is a more effective approach than beginning with a litany of problems that were encountered and only sharing the good news at the end of the presentation. As soon as the audience hears the good news, they will be relieved and encouraged, and likely will be more attentive throughout the entire presentation.
You will need to time out your presentation. Always aim for something less than the total time that has been allotted. The most accurate way to time out the presentation is by practising it and making the necessary adjustments.
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- Auto-Moto1: An online platform providing news, reviews, and information about the automotive and motorcycle industry, catering to enthusiasts and keeping them updated with the latest trends.
- Turismo Atlixco: A website promoting tourism in Atlixco, Mexico, showcasing its attractions, accommodations, and activities to inspire travelers to visit and explore the city.
- Ultima Life Thailand: A wellness and lifestyle brand offering natural and organic products, promoting holistic well-being and providing health-conscious individuals with high-quality options.
- IUA Asia: A technology consulting company offering innovative solutions and services, specializing in software development, IT infrastructure, and digital transformation for businesses across Asia.
- Jinn Tech: A technology company providing cutting-edge solutions in artificial intelligence, machine learning, and data analytics, helping businesses harness the power of emerging technologies.
- Swiss Mind Sports: A platform promoting mental sports and games, providing resources, competitions, and a community for enthusiasts to engage and improve their cognitive abilities.
- The Dydy Shop: An online boutique offering trendy and fashionable clothing, accessories, and lifestyle products for women, providing a curated selection of unique items.
- Easy Pet Stuff: An online store offering a wide range of pet supplies, toys, and accessories, catering to the needs of pet owners and providing convenience in shopping for their furry friends.
- Street Music Charts: A platform showcasing and promoting independent musicians and their music, featuring charts, playlists, and opportunities for exposure in the music industry.
- Infinite Media Asia: A creative media agency specializing in digital marketing, content creation, and brand development, helping businesses establish a strong online presence and engage their target audience.
- GES Technical: A technology solutions provider offering consulting, installation, and support services for businesses, ensuring efficient and reliable IT infrastructure and systems.
- Tech Guy Ryan: A technology blog and resource website providing tips, guides, and reviews on gadgets, software, and tech-related topics, helping users make informed decisions.
- Studio911 Design: A graphic design studio offering creative and innovative design solutions for branding, marketing materials, and web design, helping businesses visually communicate their message.
- Restaurante Labrador: A renowned restaurant offering a diverse menu of delicious cuisine, showcasing local flavors and culinary expertise, providing a memorable dining experience.
- Cro Business Cafe: A platform connecting entrepreneurs, professionals, and business enthusiasts in Croatia, facilitating networking, collaboration, and knowledge-sharing in the business community.
- Blog Mang Thai: A blog providing information, tips, and resources on pregnancy, maternity, and parenting in Thailand, offering support and guidance for expectant and new mothers.
- Nostal Asia: A platform celebrating Asian culture and heritage, showcasing art, music, history, and traditions, promoting cultural appreciation and understanding.
- SplanTom Tech: A technology company specializing in software development, web design, and IT solutions, helping businesses leverage technology to optimize their operations and achieve their goals.
- Monaliza Fashion: A fashion brand offering stylish and trendy clothing for women, providing affordable and fashionable options for different occasions and personal styles.
- GTO Bad Teacher: An online platform providing educational resources, tips, and strategies for teachers, helping them navigate challenges and excel in their profession.
- Business Broadcaster: A media platform delivering news, insights, and interviews with business leaders and experts, providing valuable information for entrepreneurs and professionals.
- Webatone: A web design and development agency creating visually appealing and user-friendly websites for businesses, helping them establish a strong online presence and attract customers.
- Great Days UK: A lifestyle blog and resource platform offering inspiration, tips, and ideas for creating great experiences and enjoying life to the fullest in the United Kingdom.
- Blog4U UK: A blog platform featuring a diverse range of topics, including travel, lifestyle, technology, and more, providing informative and engaging content for readers.
- ITRUE UK: A technology company specializing in cybersecurity and data protection solutions, helping businesses safeguard their sensitive information and mitigate security risks.
- iLovs MP3: A platform offering a wide selection of MP3 downloads and music streaming, providing users with access to their favorite songs and music genres.
- TJea CBD: A CBD wellness brand offering high-quality CBD products, promoting natural health and well-being, and providing customers with the benefits of CBD.
- Travel Tricks UK: A travel blog and resource platform sharing travel tips, itineraries, and recommendations for exploring destinations in the United Kingdom, inspiring travelers to embark on memorable journeys.
- Inspiration Today UK: A platform dedicated to inspiring and motivating individuals, providing personal development resources, success stories, and practical tips for a fulfilling life.
- Latest Happenings UK: A news and lifestyle platform delivering the latest updates, news, and trends across various topics, including entertainment, fashion, technology, and more.
- Search Info UK: A search engine and information hub providing access to a wide range of topics, news, and resources, facilitating knowledge discovery and information retrieval.
- Online Legal Advice UK: An online platform connecting individuals with legal professionals and providing legal advice and support for various legal matters in the United Kingdom.
- Solutions Debt Management: A financial services company offering debt management solutions and financial counseling, helping individuals regain control of their finances and achieve financial stability.
- Digi-Squad: A digital marketing agency providing comprehensive online marketing services, including SEO, social media management, and digital advertising, helping businesses maximize their online presence and reach.
- RCM Smart Solutions: A technology solutions provider specializing in smart home automation, security systems, and energy management, enhancing the comfort, security, and efficiency of residential and commercial spaces.
- UK Insurance: An insurance resource platform providing information, guides, and resources for individuals and businesses seeking insurance coverage in the United Kingdom.
- South Garden Restaurant: A restaurant offering a fusion of Asian and European cuisine, providing a diverse menu of flavorful dishes in a welcoming and vibrant atmosphere.
- Bokin Shop: An online store offering a variety of products, including fashion accessories, home decor, and lifestyle items, providing a convenient and enjoyable shopping experience.
- Money126: A financial education platform providing insights, tips, and resources on personal finance, investing, and wealth management, helping individuals make informed financial decisions.
- Evo Designs UK: A graphic design studio specializing in branding, web design, and digital marketing solutions, helping businesses create visually appealing and impactful brand identities.
- Legalize Ohio 2016: A grassroots organization advocating for the legalization of marijuana in Ohio, promoting education and awareness about the benefits and impact of marijuana legalization.
- Health and Fitness Training UK: A platform offering fitness training programs, nutrition tips, and wellness resources, helping individuals achieve their health and fitness goals in the United Kingdom.
- Beach Holiday Deals UK: A travel website specializing in beach holiday packages and deals, providing options for beach destinations and seaside getaways in the United Kingdom and beyond.
- Papillon Holidays UK: A travel agency specializing in holidays and vacation packages, offering unique and tailored experiences in the UK and beyond.
- The Technique UK: A blog and resource platform providing tips, tutorials, and insights on various techniques, including DIY, crafts, cooking, and more, inspiring creativity and skill development.
- Tech-YG: A technology consulting and services company offering IT solutions, digital transformation strategies, and technical support for businesses, helping them leverage technology for growth and efficiency.
- eSmart Buyer: An online platform offering product reviews, comparisons, and buying guides, helping consumers make informed purchasing decisions across various categories.
- Brain Health Consulting: A consulting service focused on optimizing brain health and cognitive performance, providing personalized strategies and resources for mental well-being.
- SB Workshop: A creative workshop and event space offering hands-on experiences, classes, and activities in arts, crafts, and DIY projects, fostering creativity and skill-building.
- House of Blue Leaves: An online boutique offering a curated selection of home decor, accessories, and gifts, featuring unique and stylish products for interior design enthusiasts.
- CP Medical Centre UK: A medical clinic providing comprehensive healthcare services, including consultations, treatments, and preventive care, serving patients in the UK.
- ModelBK: A modeling agency and platform connecting aspiring models with opportunities in the fashion industry, offering guidance, representation, and career development.
- New Shopping Store: An online marketplace offering a wide range of products from various sellers, providing a convenient and diverse shopping experience.
- Home of Lovely Ideas: A lifestyle blog and resource platform featuring ideas, inspiration, and tips for home decor, DIY projects, entertaining, and more, helping individuals create a lovely and welcoming home.
- Keating Companies Development: A real estate development company specializing in residential and commercial properties, providing construction, renovation, and investment solutions.
- Online Promotion UK: A digital marketing agency offering online promotion services, including SEO, social media marketing, and content creation, helping businesses enhance their online presence and reach.
- MCM Auto Prestige UK: A luxury car dealership offering high-end vehicles and personalized service, catering to automotive enthusiasts and luxury car buyers.
- Finlay’s Decor UK: A home decor store providing a wide range of wallpapers, paints, and decorative products, helping individuals transform their living spaces with style and creativity.
- Purity Health and Fitness UK: A fitness center and wellness studio offering classes, personal training, and holistic health services, promoting physical and mental well-being.
- Insurance-Zip: An insurance comparison platform providing quotes and information on various insurance products, helping individuals and businesses find suitable coverage options.
- John Harrison Photography UK: A photography studio specializing in professional photography services, including portraits, events, and commercial photography, capturing moments and creating lasting memories.
- Sello Editorial: A publishing company supporting authors in the process of publishing and promoting their books, offering editorial services, marketing support, and distribution.
- Ariza Ga Law: A law firm providing legal services and counsel in various areas of law, serving individuals and businesses with professionalism and expertise.
- Christina Pitanguy: A fashion brand offering stylish and sustainable clothing and accessories, promoting ethical fashion and empowering individuals to make conscious choices.
- Strategy Web Solutions: A digital marketing agency specializing in strategy development, web design, and online marketing, helping businesses establish a strong digital presence and achieve their marketing goals.
- Pet City Vet: A veterinary clinic offering comprehensive care for pets, including medical services, preventive care, and grooming, ensuring the well-being of furry companions.
- Hot Kitchen: A cooking blog and recipe platform featuring a variety of delicious recipes, culinary tips, and food inspiration for home cooks and food enthusiasts.
- JustGo Insurance UK: An insurance provider offering travel insurance plans and coverage for individuals and families, providing peace of mind during trips and vacations.
- Intranet Infos: A platform providing information, resources, and news related to intranet systems, helping businesses optimize internal communication and collaboration.
- Home Report Online UK: An online service offering home inspection and reporting for property sellers and buyers, providing comprehensive and reliable information about the condition of a property.
- ePocket Guide: A digital travel guide and itinerary planner, offering destination information, tips, and curated itineraries to help travelers make the most of their trips.
- CL Photography UK: A photography studio specializing in portrait, wedding, and event photography, capturing moments and creating beautiful visual memories.
- Regular Article: An online platform for authors and writers to publish and share their articles, blogs, and creative works, promoting knowledge-sharing and information exchange.
- News Tamura: A news website providing the latest news, updates, and analysis on various topics, including politics, business, entertainment, and more.
- MNB Cleaning Solutions: A cleaning services company offering professional and eco-friendly cleaning solutions for residential and commercial properties, ensuring cleanliness and hygiene.
- Dinkoff Architects: An architectural firm specializing in innovative and sustainable design solutions for residential and commercial projects, creating spaces that harmonize with the environment and meet client needs.
- Educación Laboral: An educational platform offering resources, courses, and guidance for career development and professional growth, empowering individuals in their educational and career journeys.
- Success Education System: An education consultancy providing coaching and guidance for academic success, helping students excel in their studies and achieve their educational goals.
- Gradiva Hotels: A hotel chain offering luxurious accommodations and exceptional hospitality experiences, ensuring guests enjoy comfortable and memorable stays.
- Thailand169: A travel blog and guide featuring the best of Thailand, including travel tips, attractions, culture, and local experiences, inspiring travelers to explore the beauty of Thailand.
- Thailand Walks: A platform offering guided walking tours and hiking adventures in Thailand, showcasing the country’s natural beauty and cultural heritage through immersive and sustainable experiences.
- My Thai Living: An online resource and community platform providing information, insights, and resources for individuals interested in living, working, or retiring in Thailand.
- Simply Shopping Zone: An online shopping destination offering a wide range of products across various categories, providing a convenient and enjoyable shopping experience.
- Can We Talk UK: A mental health and well-being platform promoting open conversations about mental health, providing support, resources, and a safe space for individuals to share and seek help.
- Moovment UK: A fitness and wellness brand offering classes, workshops, and products to inspire movement, mindfulness, and healthy living.
- New York Criminal Lawyers Blog: A blog providing insights, legal news, and resources on criminal law in New York, helping individuals navigate the legal system and understand their rights.
- Arirang Korean Restaurant: A restaurant offering authentic Korean cuisine, providing a delightful dining experience with traditional flavors and dishes.
- Stop the Margin Tax: A platform advocating against the implementation of a margin tax, providing information, resources, and support to protect the interests of businesses and taxpayers.
- Mum Taught Me Fashion: A fashion blog and style platform sharing fashion tips, outfit inspiration, and personal style insights, empowering individuals to express their unique fashion sense.
- Thai Inter Consult: A business consulting firm specializing in Thai market entry and business expansion services, providing strategic guidance and support for companies entering the Thai market.
- Life Up Thailand: A wellness and personal development platform offering resources, courses, and coaching for individuals seeking personal growth and life transformation in Thailand.
- Thailand Grown: An online marketplace connecting consumers with locally grown and organic products from farmers and producers in Thailand, supporting sustainable and ethical practices.
- Digital Media Asia: A digital media agency providing creative and strategic solutions for digital marketing, branding, and online presence, helping businesses thrive in the digital age.